Esports sponsorships work similarly to those in the Super Bowl or NBA: merchandise, brand logos, etc. In 2019, over $450m in esports revenue came from these types of deals. Lucrative brand partnerships make up for a significant share of esports revenue. All of this means more opportunities for brands to leverage esports to build brand affinity, customer loyalty, and drive sales. For example, racing giants Formula One and Nascar are taking their events virtual, featuring celebrity drivers, and broadcasting on Sky Sports and Fox. With new growth avenues in the US, China, and India, the esports industry will continue to stay bullish, making it an attractive niche for investors.Īnd now: Covid-19 has blurred the line between traditional sports and esports, with changes likely to last far beyond the pandemic’s reach. NewZoo also forecasts that esports is ripe to exceed the billion-dollar revenue mark for the first time, matching revenues generated by high-paying traditional sports such as NBA. According to the research firm NewZoo, 2019 was a milestone year for the growth of the esports industry, with an estimated audience base of 453 million. Let’s take a step back, pre-Covid-19, and see where the industry was at the beginning of the year.
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